This is the first full-line beauty launch for any celebrity, but if anyone can do it, it's Salma—she does have PPR backing her. The products feature unique Native American and Mayan ingredients Salma learned about from her grandmother, ranging from the obscure tepezcohuite to some not even know about by modern chemists. Salma is passionate about her product and took three years off from her career to devote herself to it. She says:
"I took three years off my [acting] career to work on this. This is not something that required 14 hours. Nooo, baby. This has been a full-time job.The line hits stores this August and retails from $7.99 to $19.99.
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